Episode 35

If I Ruled the World by Amy DuBois Barnett | Ambition, Culture & Taking Up Space

What happens when a young Black editor walks away from the glossy magazine world to save a struggling hip hop publication? Everything.

In this episode, I'm talking about into If I Ruled the World by Amy DuBois Barnett—a novel that took me straight back to 1999 and the era that shaped so much of who we are. This isn't romance, but it's absolutely about Black women finding their voice, claiming their power, and building the culture that the world tries to erase us from.

We're talking late-90s NYC media, hip hop journalism, navigating toxic workplaces, and what it costs to be young, Black, brilliant, and ambitious in rooms that weren't built for you.

If you were a Vibe or Honey Magazine subscriber, if Nas and Lauryn Hill were your soundtrack, if you've ever had to choose between fitting in and being free—this one's for you.

Hit play, and let's talk about what it really takes to rule your own world.

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Transcript
Speaker:

Hey, loves and welcome back to Culture Lit, the podcast where

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black women's stories, bold voices, and

unapologetic power take center stage.

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I'm your host, Octavia Marie, and today

we're stepping outside the romance aisle,

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but staying fully in our lane to talk

about a book that kept me reading until

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3:00 AM texting the other PR girlies

from that era of my career and digging

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through old boxes, looking for my vibe.

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Back issues we're talking about.

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If I ruled the world by Amy

Dubois Barnett, now I know

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what you're thinking, Octavia.

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This isn't a romance and you're right.

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But it's absolutely a love story.

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A love story between a young

black woman and her voice

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between ambition and integrity.

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Between the culture we came from and

the world we're trying to build, and

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honestly, that kind of love story might

be the most important one we tell.

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Picture this, it's 1999.

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Nikki Rose holds the title of editor

at a prestigious fashion magazine,

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the kind with vogue level, status

and influence, and every single day

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she's reminded that she's an outsider.

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After enduring yet another conversation

about how black girls don't sell

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covers, she does the unthinkable.

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She walks away and not just walks away.

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She accepts the challenge of rescuing

sugar, a hip hop magazine on life

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support with barely six months

to turn things around six months.

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The audacity, what unfolds is a

visceral portrait of late nineties

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New York City media culture.

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The glamor and the grit, the

power plays and the politics, the

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endless nights and enormous egos.

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The relentless pressure of being

young, black, and exceptional in

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spaces designed to exclude you.

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When I tell you this book

transported me, I mean it completely.

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Amy and I are the same age.

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We were both navigating this industry at

the exact same time I was reading Vibe

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and Honey Magazine, religiously Nelson.

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George's cultural criticism shaped

how I understood the intersection

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of race, music, and media.

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This era didn't just influence

my career, it defined it.

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And Amy captured that moment with

precision and care, the brilliance

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of it, alongside the brutality.

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Now, let's talk about Nikki.

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She's imperfect in ways

that might frustrate you.

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She places her trust in the wrong people.

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She makes questionable romantic decisions.

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She overestimates her readiness

in some situations while doubting

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herself unnecessarily in others.

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She's complicated and that

complexity felt completely authentic.

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She's navigating her late twenties

and early thirties, ambitious, driven,

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but still learning who she is outside

of other people's expectations.

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She's facing down powerful men

in an industry that actively

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works against her success.

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And she's doing all of this as a

biracial black woman in environments

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that constantly question her

blackness and her belonging.

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If she arrived fully formed, completely

self-assured, never making mistakes, we'd

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lose what makes her journey so powerful.

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We'd miss the truth of what it

actually looks like to come into

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your power when you're still

discovering what that power is.

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Nikki endures workplace abuse, sexual

harassment, and constant dismissal.

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She experiences the particular

violence of being simultaneously

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hypervisible and completely unseen,

tokenized for diversity, while

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having her contributions minimized.

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But here's what matters.

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She doesn't just survive it.

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She transforms it.

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She uses her platform to amplify voices

that the industry would rather silent.

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She builds something meaningful in

spite of every obstacle that evolution.

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That's what made me root for her,

even when I wanted to shake her.

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Something I deeply appreciated

about this book is Amy's approach to

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depicting actual figures from that era.

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When you're writing about hip hop

journalism in:

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can't be erased from the narrative.

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Their impact shaped everything, the

sound, the business, the culture itself.

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But Amy acknowledges their influence

without glorifying them, which felt

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important to me, especially considering

what many of us now understand

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about the abuse and exploitation

that existed behind the scenes.

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And when Nelson George appeared in

the story, I literally stopped reading

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and sent a voice note to my girls.

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Nelson.

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George's contributions to hip

hop journalism were foundational.

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His work in vibe, his books,

his cultural analysis.

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He gave us language for understanding

black music as more than entertainment, as

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cultural production with political weight.

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Seeing him referenced felt like honoring

everyone who was documenting our culture

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when it was still considered disposable.

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This book didn't name

drop for credibility.

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It understood the ecosystem.

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It respected the creative output while

maintaining space for acknowledging harm.

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The innovation alongside the misogyny.

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The groundbreaking work

alongside the toxicity.

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Let's talk about the

tax of being singular.

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Nikki begins her career at a magazine

that mirrors Vogue's prestige,

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working under an editor named

Lucinda, who treats her terribly.

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She's positioned as their diversity

hire weaponized in meetings and

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referred to as their magical

negro without a trace of irony.

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Yet simultaneously, she receives

promotions, her salary increases,

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her family expresses pride.

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Her relationship seems stable, so when

the opportunity emerges to lead sugar.

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A publication centered on black women in

hip hop culture, she faces an impossible

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question, would, walking away from

everything I've achieved be a betrayal

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of myself, that's the calculation

so many of us have had to make.

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Do I remain in an environment

that's eroding my spirit

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because it offers prestige and

validation that others recognize.

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Or do I risk everything

to create something that

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actually reflects my values?

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Knowing it might fail, knowing people

might not understand, knowing I

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might lose the security I fought for.

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Nikki chooses authenticity.

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She chooses cultural responsibility.

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She chooses the possibility

of creating a publication that

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celebrates black beauty, intellectual

depth, and complex storytelling.

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But that decision invites sabotage,

retaliation, burnout, and the

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exhausting burden of constantly

justifying your existence.

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Much of the narrative unfolds

inside the magazine office

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as Nikki develops each issue.

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Some readers might find the detail

granular, almost like attending

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a masterclass in publishing

alongside experiencing the plot.

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But for me, those specifics

mattered enormously.

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They illustrated the actual labor.

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They showed what building something

from nothing requires when every system

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is designed to ensure your failure.

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Now, I said, this isn't a romance, but

romantic entanglements thread throughout

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Nikki's romantic life is turbulent.

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She begins with a boyfriend

who represents conventional

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success and societal approval.

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Later she becomes involved with jj, a

hip hop mogul whose charm and influence

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come packaged with predictable toxicity.

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But the central love story exists between

Nikki and her purpose, between Nikki and

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her evolving voice between Nikki and the

cultural legacy she's determined to honor.

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That's the romance that kept me engaged

because ultimately this novel explores

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what it means to value yourself enough.

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To leave situations that diminish you

to honor your community enough to fight

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for their representation, to trust your

vision, enough to stake everything on it.

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Here's what made me scream right as

this book prepared for publication News

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broke that if I ruled the world had been

acquired by Hulu for series development

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with Lee Daniels producing Lee.

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Daniels, listen, anyone familiar

with Lee's body of work empire?

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Precious, the butler understands

he doesn't sanitize complexity or

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shy away from difficult truths.

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And I'm beyond ready to see how he

translates Nikki's world to screen

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This story deserves this platform.

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Not merely for nostalgia's sake, but

because the challenges Nikki confronts

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tokenization, harassment, underestimation,

navigating hostile workplace.

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Demanding authentic representation

remain devastatingly current.

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So why am I discussing this

book on a romance podcast?

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Because discovering your voice is

romance, because prioritizing yourself

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is romance, because constructing the

life you deserve according to your

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values on your terms, that's the

most profound love story there is.

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And for black women, that

journey is always intersectional.

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It's always cultural.

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It's always deeply personal

and unavoidably political.

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Amy Dubo Barnett created a

protagonist whose imperfect

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driven, messy and profoundly human.

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She built a world that felt

lived in and legitimate.

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She crafted a narrative that honored

hip hop culture while refusing to

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erase the violence embedded within it.

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And she reminded us that sometimes

claiming sovereignty over your own

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world requires walking away from

systems that were never designed

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to accommodate your full humanity.

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If you grew up reading Vibe in Honey

Magazine, if Nas and Lauryn Hill provided

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the soundtrack to your formative years.

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If you've ever been the sole black woman

in professional spaces and had to choose

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between assimilation and authenticity,

this book speaks directly to you.

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If I ruled The World by Amy

dubois Barnett is available now.

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Read it.

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Absorb it.

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Feel every word, and then come find

me on Instagram or threads at becoming

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Octavia so we can process it together.

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And listen, before you go, make sure you

subscribe to the Culture Lit Newsletter.

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We have some amazing things

coming in:

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want you to miss any of it.

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Head to the show notes for the link or

visit the cultural lit website to sign up.

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Thank you for showing up.

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Thank you for listening.

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Thank you for believing that Black

women's stories, every single one

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of them deserve to be centered.

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Until next time, keep

reading, keep rising.

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And remember, you don't need anyone's

permission to rule your own world.

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