Episode 35
If I Ruled the World by Amy DuBois Barnett | Ambition, Culture & Taking Up Space
What happens when a young Black editor walks away from the glossy magazine world to save a struggling hip hop publication? Everything.
In this episode, I'm talking about into If I Ruled the World by Amy DuBois Barnett—a novel that took me straight back to 1999 and the era that shaped so much of who we are. This isn't romance, but it's absolutely about Black women finding their voice, claiming their power, and building the culture that the world tries to erase us from.
We're talking late-90s NYC media, hip hop journalism, navigating toxic workplaces, and what it costs to be young, Black, brilliant, and ambitious in rooms that weren't built for you.
If you were a Vibe or Honey Magazine subscriber, if Nas and Lauryn Hill were your soundtrack, if you've ever had to choose between fitting in and being free—this one's for you.
Hit play, and let's talk about what it really takes to rule your own world.
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Transcript
Hey, loves and welcome back to Culture Lit, the podcast where
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:black women's stories, bold voices, and
unapologetic power take center stage.
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:I'm your host, Octavia Marie, and today
we're stepping outside the romance aisle,
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:but staying fully in our lane to talk
about a book that kept me reading until
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:3:00 AM texting the other PR girlies
from that era of my career and digging
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:through old boxes, looking for my vibe.
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:Back issues we're talking about.
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:If I ruled the world by Amy
Dubois Barnett, now I know
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:what you're thinking, Octavia.
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:This isn't a romance and you're right.
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:But it's absolutely a love story.
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:A love story between a young
black woman and her voice
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:between ambition and integrity.
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:Between the culture we came from and
the world we're trying to build, and
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:honestly, that kind of love story might
be the most important one we tell.
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:Picture this, it's 1999.
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:Nikki Rose holds the title of editor
at a prestigious fashion magazine,
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:the kind with vogue level, status
and influence, and every single day
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:she's reminded that she's an outsider.
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:After enduring yet another conversation
about how black girls don't sell
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:covers, she does the unthinkable.
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:She walks away and not just walks away.
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:She accepts the challenge of rescuing
sugar, a hip hop magazine on life
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:support with barely six months
to turn things around six months.
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:The audacity, what unfolds is a
visceral portrait of late nineties
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:New York City media culture.
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:The glamor and the grit, the
power plays and the politics, the
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:endless nights and enormous egos.
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:The relentless pressure of being
young, black, and exceptional in
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:spaces designed to exclude you.
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:When I tell you this book
transported me, I mean it completely.
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:Amy and I are the same age.
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:We were both navigating this industry at
the exact same time I was reading Vibe
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:and Honey Magazine, religiously Nelson.
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:George's cultural criticism shaped
how I understood the intersection
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:of race, music, and media.
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:This era didn't just influence
my career, it defined it.
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:And Amy captured that moment with
precision and care, the brilliance
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:of it, alongside the brutality.
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:Now, let's talk about Nikki.
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:She's imperfect in ways
that might frustrate you.
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:She places her trust in the wrong people.
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:She makes questionable romantic decisions.
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:She overestimates her readiness
in some situations while doubting
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:herself unnecessarily in others.
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:She's complicated and that
complexity felt completely authentic.
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:She's navigating her late twenties
and early thirties, ambitious, driven,
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:but still learning who she is outside
of other people's expectations.
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:She's facing down powerful men
in an industry that actively
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:works against her success.
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:And she's doing all of this as a
biracial black woman in environments
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:that constantly question her
blackness and her belonging.
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:If she arrived fully formed, completely
self-assured, never making mistakes, we'd
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:lose what makes her journey so powerful.
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:We'd miss the truth of what it
actually looks like to come into
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:your power when you're still
discovering what that power is.
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:Nikki endures workplace abuse, sexual
harassment, and constant dismissal.
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:She experiences the particular
violence of being simultaneously
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:hypervisible and completely unseen,
tokenized for diversity, while
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:having her contributions minimized.
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:But here's what matters.
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:She doesn't just survive it.
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:She transforms it.
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:She uses her platform to amplify voices
that the industry would rather silent.
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:She builds something meaningful in
spite of every obstacle that evolution.
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:That's what made me root for her,
even when I wanted to shake her.
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:Something I deeply appreciated
about this book is Amy's approach to
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:depicting actual figures from that era.
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:When you're writing about hip hop
journalism in:
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:can't be erased from the narrative.
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:Their impact shaped everything, the
sound, the business, the culture itself.
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:But Amy acknowledges their influence
without glorifying them, which felt
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:important to me, especially considering
what many of us now understand
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:about the abuse and exploitation
that existed behind the scenes.
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:And when Nelson George appeared in
the story, I literally stopped reading
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:and sent a voice note to my girls.
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:Nelson.
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:George's contributions to hip
hop journalism were foundational.
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:His work in vibe, his books,
his cultural analysis.
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:He gave us language for understanding
black music as more than entertainment, as
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:cultural production with political weight.
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:Seeing him referenced felt like honoring
everyone who was documenting our culture
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:when it was still considered disposable.
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:This book didn't name
drop for credibility.
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:It understood the ecosystem.
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:It respected the creative output while
maintaining space for acknowledging harm.
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:The innovation alongside the misogyny.
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:The groundbreaking work
alongside the toxicity.
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:Let's talk about the
tax of being singular.
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:Nikki begins her career at a magazine
that mirrors Vogue's prestige,
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:working under an editor named
Lucinda, who treats her terribly.
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:She's positioned as their diversity
hire weaponized in meetings and
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:referred to as their magical
negro without a trace of irony.
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:Yet simultaneously, she receives
promotions, her salary increases,
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:her family expresses pride.
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:Her relationship seems stable, so when
the opportunity emerges to lead sugar.
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:A publication centered on black women in
hip hop culture, she faces an impossible
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:question, would, walking away from
everything I've achieved be a betrayal
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:of myself, that's the calculation
so many of us have had to make.
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:Do I remain in an environment
that's eroding my spirit
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:because it offers prestige and
validation that others recognize.
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:Or do I risk everything
to create something that
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:actually reflects my values?
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:Knowing it might fail, knowing people
might not understand, knowing I
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:might lose the security I fought for.
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:Nikki chooses authenticity.
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:She chooses cultural responsibility.
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:She chooses the possibility
of creating a publication that
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:celebrates black beauty, intellectual
depth, and complex storytelling.
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:But that decision invites sabotage,
retaliation, burnout, and the
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:exhausting burden of constantly
justifying your existence.
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:Much of the narrative unfolds
inside the magazine office
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:as Nikki develops each issue.
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:Some readers might find the detail
granular, almost like attending
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:a masterclass in publishing
alongside experiencing the plot.
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:But for me, those specifics
mattered enormously.
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:They illustrated the actual labor.
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:They showed what building something
from nothing requires when every system
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:is designed to ensure your failure.
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:Now, I said, this isn't a romance, but
romantic entanglements thread throughout
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:Nikki's romantic life is turbulent.
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:She begins with a boyfriend
who represents conventional
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:success and societal approval.
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:Later she becomes involved with jj, a
hip hop mogul whose charm and influence
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:come packaged with predictable toxicity.
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:But the central love story exists between
Nikki and her purpose, between Nikki and
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:her evolving voice between Nikki and the
cultural legacy she's determined to honor.
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:That's the romance that kept me engaged
because ultimately this novel explores
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:what it means to value yourself enough.
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:To leave situations that diminish you
to honor your community enough to fight
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:for their representation, to trust your
vision, enough to stake everything on it.
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:Here's what made me scream right as
this book prepared for publication News
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:broke that if I ruled the world had been
acquired by Hulu for series development
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:with Lee Daniels producing Lee.
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:Daniels, listen, anyone familiar
with Lee's body of work empire?
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:Precious, the butler understands
he doesn't sanitize complexity or
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:shy away from difficult truths.
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:And I'm beyond ready to see how he
translates Nikki's world to screen
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:This story deserves this platform.
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:Not merely for nostalgia's sake, but
because the challenges Nikki confronts
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:tokenization, harassment, underestimation,
navigating hostile workplace.
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:Demanding authentic representation
remain devastatingly current.
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:So why am I discussing this
book on a romance podcast?
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:Because discovering your voice is
romance, because prioritizing yourself
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:is romance, because constructing the
life you deserve according to your
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:values on your terms, that's the
most profound love story there is.
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:And for black women, that
journey is always intersectional.
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:It's always cultural.
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:It's always deeply personal
and unavoidably political.
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:Amy Dubo Barnett created a
protagonist whose imperfect
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:driven, messy and profoundly human.
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:She built a world that felt
lived in and legitimate.
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:She crafted a narrative that honored
hip hop culture while refusing to
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:erase the violence embedded within it.
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:And she reminded us that sometimes
claiming sovereignty over your own
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:world requires walking away from
systems that were never designed
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:to accommodate your full humanity.
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:If you grew up reading Vibe in Honey
Magazine, if Nas and Lauryn Hill provided
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:the soundtrack to your formative years.
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:If you've ever been the sole black woman
in professional spaces and had to choose
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:between assimilation and authenticity,
this book speaks directly to you.
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:If I ruled The World by Amy
dubois Barnett is available now.
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:Read it.
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:Absorb it.
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:Feel every word, and then come find
me on Instagram or threads at becoming
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:Octavia so we can process it together.
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:And listen, before you go, make sure you
subscribe to the Culture Lit Newsletter.
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:We have some amazing things
coming in:
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:want you to miss any of it.
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:Head to the show notes for the link or
visit the cultural lit website to sign up.
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:Thank you for showing up.
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:Thank you for listening.
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:Thank you for believing that Black
women's stories, every single one
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:of them deserve to be centered.
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:Until next time, keep
reading, keep rising.
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:And remember, you don't need anyone's
permission to rule your own world.
